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Wheeler Mission Storytelling

Project type

Video Campaign

Date

March 2024

Location

Indianapolis and Bloomington

When I started working at Wheeler Mission, the team produced 3-4 videos each year that helped tell the stories behind the largest homeless shelter and rehabilitation organization in the state. These stories did so well that they became a staple in the communications to staff, donors and corporate partners. In the coming years, we pooled resources to share 26 stories each year. As viewership rose, fundraising surpassed goals and overall growth of the mission continued.

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