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Wheeler Mission Storytelling
Project type
Video Campaign
Date
March 2024
Location
Indianapolis and Bloomington
When I started working at Wheeler Mission, the team produced 3-4 videos each year that helped tell the stories behind the largest homeless shelter and rehabilitation organization in the state. These stories did so well that they became a staple in the communications to staff, donors and corporate partners. In the coming years, we pooled resources to share 26 stories each year. As viewership rose, fundraising surpassed goals and overall growth of the mission continued.












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